Show HN: Noodle Seed – Create ChatGPT Apps for businesses to reach 800M users
Hi HN! I’m Uzair, Founding Engineer of Noodle Seed. We enable businesses to deploy native apps inside ChatGPT conversations when users need recommendations.
What we built: A multi-tenant no-code platform that helps businesses create custom ChatGPT Apps. When someone asks “find me a legal firm in Austin,” businesses using our platform appear with their own branded app - complete with UI components, interactive elements, and real-time information. Not random results from old training data, but actual custom experiences with each business’s branding.
Try it: We’re in limited beta with founding members. You can create and test an app yourself in ChatGPT’s Developer Mode - takes just a few minutes (email me for examples - don’t want to spam here).
Technical details: We generate MCP servers that expose business services as tool contracts. When ChatGPT’s function-calling matches user intent, we return real-time data through OAuth-authenticated sessions (for now we’re not releasing OAuth to our users so they can test with less friction).
What was hard: Building a no-code abstraction layer over MCP servers, OAuth flows, and JSON schemas while maintaining flexibility for custom experiences. Every business wants different functionality - appointment booking, product catalogs, lead forms - but ChatGPT’s Apps SDK has strict requirements. We had to create a system that generates compliant tool contracts and web components automatically while still allowing businesses to customize their UI and branding.
What surprised me: Most businesses / startups have no idea ChatGPT Apps even exist. The October 6 launch flew completely under the radar outside tech circles.
What I’m unsure about: Are we too early? Will businesses pay for AI discovery before it’s proven?
We’re onboarding founding members now - businesses / startups that want to establish AI discovery presence before their competitors.
If you run a company or know someone who should be discoverable when people ask AI for recommendations, join our waitlist at [noodleseed.com].
Would love feedback on the approach and whether anyone else is tackling AI discovery differently.